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On smartphones, the Nokia name was phased out in favour of Microsoft branding on future Lumia products.
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In September 2013, Microsoft announced its acquisition of Nokia's devices and services businesses, which closed with the formation of a Finnish subsidiary, Microsoft Mobile.
MICROSOFT HOME AND BUSINESS 2016 PC AND SMARTPHONE WINDOWS
While Nokia's resultant Lumia range had the largest market share out of all Windows Phone vendors, Nokia's overall market share was falling rapidly due to competition from other major vendors, resulting in a dire financial situation. Microsoft also licensed Here Technologies data for its own mapping services. Originally Microsoft had established a major partnership with Nokia in 2011, in which the company exclusively produced smartphones using the Windows Phone platform, and promoted Microsoft services on its feature phone products (including Bing search). Under a 10-year licensing agreement, Microsoft Mobile held rights to sell feature phones running the S30+ platform under the Nokia brand. Nokia's then-CEO, Stephen Elop, joined Microsoft as president of its Devices division following the acquisition, and the acquisition was part of Steve Ballmer's strategy to turn Microsoft into a "devices and services" company. Based in Espoo, Finland, it was established in 2014 following the acquisition of Nokia's Devices and Services division by Microsoft in a deal valued at €5.4 billion, which was completed in April 2014. Microsoft Mobile was a subsidiary of Microsoft involved in the development and manufacturing of mobile phones. Microsoft Lumia at the Wayback Machine (archived 31 January 2019)